Entries by alexfois

The sound in the commercial

The Sound in Advertising Commercials: Types, Functions and Contributions of Meaning by Mario Campanino 1 Foreword In the field of television advertising, the idea of a soundtrack does not always really correspond, in the concrete realisation of the commercial, to the presence of an accomplished piece of music. It may be a musical fragment already known, a piece composed [...]

The advantages of booking online - Il Sole 24 ORE

Source: The advantages of booking online - Il Sole 24 ORE How much do you save by booking your holidays online, compared to the traditional agency? There are no precise estimates, also because the sector is wide and travel is increasingly the driving force behind e-commerce: in online purchases, the lion's share is spent on tickets [...]