Web marketing and Communication

Web marketing and communication services in Turin, Ivrea, Biella and Aosta

Lycnos, through the tools and actions indicated below, can provide full strategic support: to make you found, to strengthen the brand and image of your business, to make you sell more.

Digital identity

We create the digital web identity of your business: logo, slogan, symbol images, video.

Communication

We elaborate new methods of communication on the web, through stratagems and initiatives aimed at arousing and renewing the interest of the target.

Location

We encourage the display of the website in specific geographical areas identified by the customer

SEM

Search marketing (SEM) is the branch of marketing applied to search engines, which includes generating qualified website traffic.

The goal is to bring in as many visitors interested in the content of the site through search engines.

It is based on SEO but goes further with initiatives of various kinds, which find their maximum expression in Pay per Click systems such as AdWords.

Google Ads

Google Ads, also known as Google AdWords, is an advertising service used as a marketing strategy on the web.

Allows you to place advertising space within Google's search pages.

These ads are displayed above or below the natural search results, and are selected by an algorithm that takes into account the search terms used by the user.

Google Ads then shows relevant ads, optimizing the investment of businesses that use it.