The "web showcase" for real estate agencies is not enough: online services must be explained

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The "web showcase" for real estate agencies is not enough: online services must be explained

Real estate brokers risk being overshadowed by the product they are selling. In Italy, where there is a lack of personal branding among real estate agents, there is a tendency to advertise the property and the portfolio of assignments, neglecting the communication of services that the professional is able to provide.

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