Strategies for increasing online sales in 2025

In 2025, the small and medium-sized enterprises (SMEs) must adopt effective strategies to increase online sales. The digital market is evolving rapidly and, consequently, standing still means being outdone. For this reason, it is essential to identify and apply concrete actions capable of producing measurable results. This article illustrates some of the best solutions that can be implemented, with the aim of making every digital channel a generator of value.

Strategies to increase online sales through personalisation of the user experience

La customisation of the user experience is an essential strategic lever today. In fact, proposing tailor-made content, based on user behaviour and interests, improves interaction and increases the likelihood of purchase. For example, dynamic recommendation systems and segmented email campaigns allow you to guide the customer to what they really want.

According to Digital Agendapersonalisation will be one of the six trends that will define e-commerce in the near future. Therefore, adopting this strategy means anticipating customer needs and increasing the perceived value of your brand.

In addition, this logic allows you to differentiate yourself from the competition, strengthening your relationship with your audience. It is not just about offering products, but about building memorable experiences.

Optimisation for mobile devices: a key strategy for online sales

In recent years, smartphone traffic has overtaken desktop traffic. Consequently, theoptimisation for mobile devices is a top priority today. It is not enough to have an accessible site: it must ensure smooth navigation, fast loading, and immediate access to key information.

As reported by BigCommerce, the quality of the mobile experience directly affects conversions. A non-optimised site, in fact, tends to generate premature abandonment and loss of trust.

Therefore, revising the layout, simplifying purchase paths and testing performance on multiple devices is a necessary investment. Also because Google evaluates the mobile version for placement in search results.

Integrating social media into e-commerce to boost sales

L'integration between social media and e-commerce channels is a rapidly growing strategy. People spend many hours a day on platforms such as Instagram, Facebook and TikTok. For this reason, bringing your products to the digital places where the public's attention is focused becomes crucial.

According to The SME Journalsocial commerce will increase significantly in the coming years. Not only that: companies integrating social into the sales funnel have already recorded significant increases in turnover.

Moreover, with native direct purchasing functions, the number of steps between inspiration and conversion can be reduced. Publishing engaging content, linking to products and activating targeted campaigns on social media are indispensable practices for expanding business reach.

Using artificial intelligence in marketing to increase online sales

L'artificial intelligence (AI) has already transformed many aspects of digital marketing. Today, it is possible to automate user segmentation, optimise campaigns in real time and respond intelligently to customer requests.

For example, the use of chatbots enables 24-hour support, enhancing the user experience. In addition, predictive tools help to more accurately identify purchasing behaviour, optimising the entire conversion path.

As pointed out in Digital Agenda, the adoption of artificial intelligence is one of the major competitive factors for the future. Therefore, SMEs that are able to integrate these technologies will have a distinct competitive advantage.

Conclusion: the time is now

Apply these strategies to increase online sales has become indispensable. However, each company has its own specificities, and only a well-calibrated plan can guarantee concrete results. Acting now, with method and vision, means building value and growth.

We of Lycnos Web & Multimedia Agency we support companies in this evolution by offering targeted solutions. From creation of professional e-commerce sites to local SEO to multi-channel campaigns, we develop concrete and measurable strategies.

If you really want to improve your online presence, contact us. Together, we can create an effective and lasting path.