E-commerce in Ivrea and Canavese: Opportunities and Advantages for Local Businesses

E-commerce is now a key strategic lever for local companies, especially in an area like Ivrea and Canavese. The digital transformation, accelerated by recent global events, has highlighted how important it is for local businesses to adapt to new consumer purchasing behaviour. Offering the possibility to buy online has become not only a competitive advantage, but a necessity for companies that want to expand their reach and increase their turnover.

Why e-commerce can make a difference for Canavese companies

Unlike a physical shop, e-commerce allows you to reach a wide audience, both nationally and internationally. Key advantages include the ability to sell 24 hours a day, access to new markets, and reduced operating costs associated with physical space. An e-commerce site not only allows you to expand your customer base, but also allows you to personalise the shopping experience by analysing user behaviour.

Initiatives to support e-commerce in the Canavese region

The Canavese territory is supported by numerous institutional and public initiatives to promote the adoption of e-commerce. These include the Ivrea Urban Trade Districtwhich provides non-repayable grants for local businesses that want to launch digital innovation projects, including the creation of e-commerce platforms. This initiative, promoted by the Municipality of Ivrea, aims to stimulate the modernisation and competitiveness of local businesses by facilitating access to online sales solutions. More information is available on the official website of the Municipality of Ivrea at the following link: Ivrea Trade District.

Another relevant initiative is the 35 Trade Districts financed by the Piedmont Regionwhich allocated EUR 8.7 million to support the innovation and digitisation of local businesses. Among the interventions financed are also e-commerce projects, which enable Canavese companies to improve their digital presence and increase competitiveness. The Piedmont Region has dedicated a specific section to the programme, available at the following link: News Piedmont Region - Trade Districts.

E-commerce in local and national media: an opportunity for Canavese

Various local and national media have highlighted the importance of e-commerce for the economic growth of the Canavese region. Among the most significant news items was the Quotidiano Canavese published an article entitled "IVREA - Website and e-commerce: technology at the service of craftsmen and SMEs". This article emphasises the crucial role of e-commerce in strengthening the competitiveness of local SMEs, especially during critical phases of the economy. The full article can be found at the following link: Article - IVREA - Website and e-commerce.

Another relevant article is "IVREA - 'Innovative Territories', how Canavese dreams in digital', also published by Quotidiano Canavese. The article presents the 'Territori Innovativi' project, an initiative to promote the digitalisation of local businesses, including e-commerce-related activities. The article highlights the importance of adopting online sales solutions to increase the competitiveness of Canavese companies. The full article is available here: Article - Innovative Territories in Canavese.

Also The Canavese Sentinel devoted space to the topic, with an in-depth look at Intesa Sanpaolo's initiatives to support the digitisation of local SMEs. The article highlights the importance of developing e-commerce in the local context and illustrates the funds available for businesses. You can read the full article here: Article - Intesa Sanpaolo Programme.

Finally, The Press dedicated an in-depth study to the economic performance of Canavese companies, with a focus on the post-pandemic recovery. The article underlines the recovery of activities and the increase in investments, a context that also favours the adoption of e-commerce strategies. You can read the full article here: Article - Confindustria and growing enterprises.

A further article by The Press discusses the evolution of Ivrea as a centre of innovation and its Olivetti legacy. The article emphasises how the innovative context is favourable for the digital transition, of which e-commerce can be one of the cornerstones. You can read the full article here: Article - Ivrea and innovation.

Conclusion

The future of commerce is digital, and Canavese companies cannot afford to lag behind. Public initiatives and the support offered by local authorities provide a favourable environment to start or strengthen their presence in the online market. Thanks to the support of Lycnosyour company can confidently embark on this path to e-commerce, with the guarantee of obtaining a professional, customised and results-oriented solution.

How Lycnos can support your company in the digital transition

Relying on experienced professionals is essential to ensure a smooth and effective digital transition. Lycnos is the ideal partner to accompany your company through the digital transformation and the creation of a customised and functional e-commerce. Here are some of the services we can offer:

Development of Customised E-commerce SitesIntuitive, responsive platforms tailored to your company's needs.
SEO optimization: To ensure that your site is visible and well positioned on search engines, attracting qualified traffic and increasing sales.
Digital Marketing Strategies: Creating targeted campaigns to promote your e-commerce and increase the conversion of visitors into customers.